[EVENT] Ian Van Dahl vs Ultrabeat @ Alexander's Live

The Brief

We were commissioned by event promoters Decades of Dance to produce a promotional highlights video for their sold-out Ian Van Dahl vs Ultrabeat event at Alexander's Live. The brief was to create a dynamic, fast-paced visual asset designed for high-impact social media promotion. The core objective was to encapsulate the electric atmosphere and capacity crowd, creating a powerful marketing tool to drive ticket sales for future events.

The visual approach required a production capable of operating effectively within a high-energy, low-light club environment. The key was to capture the phenomenal energy of the headline DJs' performance, the impressive lighting production, and the immersive experience of the packed-out dancefloor. The narrative needed to convey the unifying and energetic vibe of the Decades of Dance community.

Project Details