Equipment Used
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CONTACT USIn collaboration with Phia, we produced a 360-degree virtual tour of her open studio and gallery in Bangor. The primary objective of the project was to create a dynamic digital asset that would virtually immerse online visitors in her unique creative environment. The tour was intended to showcase the layout of the space, the diversity of her work, and the atmosphere of the studio, serving as a key tool for attracting new clients, workshop participants, and national interest.
The scope of the project mandated the capture of several high-resolution panoramic scenes from strategic viewpoints that would highlight the different facets of her operation: the gallery display area, the workshop space, and the design studio itself. The brief specified the use of the Ricoh Theta Z1 camera to produce high-dynamic-range (HDR) images, which was critical for accurately capturing the textures of the recycled materials and the quality of natural light within the studio. The final deliverable was designed for integration into her website and social media platforms to broaden her digital footprint.
Phia is a unique creative entity based in Bangor, North Wales, operating as an open studio and gallery for an eco-artist and sustainable fashion designer. The organisation has distinguished itself by its unwavering commitment to a circular and ethical production model, creating inspirational eco-art and apparel using only sustainable, recycled, foraged, and waste materials. This foundational principle positions Phia at the forefront of the sustainable craft movement in the region.
The core of the operation is the transformative process where discarded materials are repurposed into individually designed, bespoke pieces. The services offered are diverse, spanning bespoke dressmaking and design, custom upholstery, soft furnishings, and unique interior pieces. The open studio/gallery model is central to its ethos, providing a transparent and engaging environment where the public can witness the creative process directly, browse finished works, and purchase locally sourced craft materials and kits.
Consequently, Phia serves as a vital cultural and creative hub in Bangor, championing sustainable practices and artisanal skill. As well as exhibiting work on a national level, the studio is a key local educational resource, offering a range of workshops in disciplines such as freestyle weaving, dyeing, and upholstery. By combining a retail gallery, a working studio, and an educational space, Phia has solidified its reputation as an indispensable contributor to the creative and environmental consciousness of North Wales.
This project involved the production of a 360 virtual tour of Phia's open studio and gallery. The virtual tour is comprised of multiple 360-degree photos, captured as high-resolution HDR images with our Ricoh Theta Z1 360 camera. This camera was selected for its superior image quality and dynamic range, which were essential for capturing the intricate textures of the sustainable materials and the ambient light of the creative space.
The post-production workflow began in Adobe Lightroom, where the raw DNG files from the camera were processed for initial colour grading, exposure blending, and lens correction to ensure a true-to-life representation of the studio's atmosphere. Subsequently, the stitched panoramas were imported into Adobe Photoshop for detailed digital refinement. This stage involved meticulous nadir patching to remove the equipment's footprint and the careful removal of any minor environmental imperfections, producing a clean, seamless, and professional final composite for the virtual tour.